New York Series: Barbie Celebrating in Style

It’s not secret that Barbie has had her challenges in her 50 year history, from promoting ridiculous body image, to the more recent market share battle with Bratz.

But on her 50th birthday I saw one of the coolest promotions I had seen in some time. Bloomingdales New York. It has the entire history of Barbie on display. Nearly every doll ever made in uber cool glass cases, right through the entire ladies clothing floors. It cannot be missed. and demands attention. In addition they have some life size barbies who have been dressed by leading fashion designers. Here’s a photo essay, and some important comments about it below:

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If we are in the fashion business (which more of us are than we think) then we must constantly be re-inventing, and reminding our people why we are the coolest.

How does your startup show how cool it is?

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