In order to be in love we need to feel loved. Often we mistake love for other intense emotions such as lust, obsession and even fear.
So if we were to translate this to business parlance it might read like this:
If we want people to love our brand or company, we simply have to make our audience ‘feel loved’.
So then the next questions we should be asking are:
– Will they love this product?
– Will they love our value equation?
– Will they love our guarantee?
– Will they love our designs?
– Will love our ‘contact us’ policy or phone staff?
In fact, let’s just start every audience related question with the words ‘Will they love….”
If we do this and focus on being more than good, more than liked and only accept moving towards stuff people will love. Then one day, they may just love our brand.