Fathers day

I was asked recently why I’m not so focused on events like – fathers day. The question posed is below:

Don’t marketers have calendars of all the events throughout the year?

Here’s my answer:

I don’t think it’s a winner. Most events never are: One reason – Clutter.

Every man and his dog are on these calendar events… It’s good for some thing to fill the gaps, but I don’t think it is a game winner. Which is why I don’t over do ‘event style marketing’. I’d rather create my own events. I might not have 20 million people interested – but the 26 or 1000 or so who care – are listening , and listening closely.