Steven Wright – Comedian or Marketer?

Here’s a great quote / gag from Steven Wright:

“I went to the general store, but I couldn’t find anything specific!”

Very funny stuff. Mainly because we never, ever by anything general. We buy something we want – a specific item, or see something we like and buy ‘it’ on impulse.

Start ups – Be specific.

2 comments

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s