I sold my car. I did this for environmental and financial reasons. I telecommute, so my need for a car is limited. However when going to the city, now I take the train.
The benefits are numerous. Here are a few:
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It bought me at least 2 hours a day. 2 hours I use reading, working, preparing, watching and sleeping.
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Reduced stress – No traffic jams, consistent arrival times (so far)
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Thinking time
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People watching. The people who will be buying our product are on the train.
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Brings me into the world, it doesn’t segregate me from it like a car does.
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No parking issues or costs.
And Al Gore would be proud.
The best way to understand your target market is to immerse your self in it.
Reading about it in the newspaper or in some research report is a poor alternative.
When did you last immerse?