While watching a review for the movie “Fast Food Nation”, I heard a great quote. Star of the show Greg Kinnear said “If you’ve been made to forget something, do you really know it?”.
He said that often when you tell someone something they’ll say… “yeh, we know all that…” and then continue without consideration.
This is no different to marketing and start up business. Consider what you ‘know’ and the last time you ‘remembered’ it. Do you really ‘remember’ what exceptional marketing looks like? Have you ‘forgotten’ what consumers want?
Maybe remembering what the current industry incumbents have forgotten is your opportunity.
Given most marketers are 25-35, white, AB financially, it’s hard to get in touch with what the Great Unwashed Masses (aka John Howard’s Middle Australia) are thinking. Especially when they live outside of 42, 43, 57 and 58 of the Melways.