What will stymie potential competitors from doing what you’re about to?
Why haven’t they done it already?
Do you know this from the ‘inside’ or are you just guessing?
A cool answer is there aren’t any competitors. Being first gives you cred others can’t get, it’s value is diminished when the next 100 gorillas or entrepreneurs turn up.
While it’s great if there aren’t any competitors, but it’s even better when your strategy provides a Lock Out Device.
LOD: Definition Competitive Strategy within which the idea itself encompasses a method to lock out followers.
Can you make a strategic circle that starts with consumers and closes the market simultaneously? Hard to do, but worth the trouble to invent one.
Here’s some clues (no I don’t know them all, but I know where they’re found), think infrastructure, think channels, think platforms, think bridges, think islands.