What does great packaging look like?
Chances are you will have to package your widget for your start up. Or at least something in your new business. I often ask people the best packaging they have ever seen. Coming from a consumer goods background I get a lot of varied answers, but never do I get the answer I propose the be the ultimate.
The banana:
Easy opening, but only when it’s ripe
Consume straight from packaging
Changes color from green to yellow as it nears its zenith
Quality of each unit verified by packaging
Built in ‘used by date’ indictor – packaging changes color
Category defining
Gives off product fragrance
Ergonomic design & handling
Childproof
Protects interior
Biodegradable
Oh, I nearly forgot, good for slipping enemies in a car chase.
What can you learn from Nature?
How would nature package your product?
That banana is genetically altered/selected by man to encompass those qualities. The ‘real’ banana is actually does not look or feel like that. It also does not have that shape.
STILL, I LOVE your blog. Just stumbled upon it. I’m reading through all your posts.