Are you offending someone? Is your new start up offensive?
It can be a really good idea to offend a group of people. Not just for the fun of it, it needs to be offensive for a reason. That reason needs to be that it makes it perfectly suited to someone else. When you’re offensive you have a higher probability of being noticed, just because….
You also have a higher probability of premium pricing and finding loyalty.
By the way, offensive doesn’t mean illegal or immoral, just something someone might hate.