The Age of Viral Finance

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In a digital world, if we collectively believe in an outcome, it’s very likely to occur.

This is not a new concept. Behavioural Economics says that the economy will respond to the future conditions people believe will transpire. Because they expect it, they make it so. Downturns can become inevitable, just by thinking one might happen.

But it isn’t just memes and videos that can go viral. Our financial markets, which are fully digital, have also become susceptible to virality. An idea can become true, a market can crash or a bank can fail, simply because we think it might happen. The idea becomes the truth. This just happened with Silicon Valley Bank. Their story is an allegory for our modern world.

World’s First Viral Bank Failure

Silicon Valley Bank (SVB) is a very important bank to the startup and tech eco system in the USA. In 2021 when times were good and money was flowing, they were filling up with deposits. Just like any bank, they wanted to put those deposits to best use. So they bought a large amount of long term bonds at the then interest rates at a little over 1% per annum. This was a quasi bet that interest rates wouldn’t change much. Granted, they had been very low for around a decade. Then in 2023, the interest rate goes from near zero, to 5%. This means that SVB has all these unrealised losses on their books. If they had to sell them in the short run, they’d be in some trouble. The reason is that the new higher interest rates, make the bonds worth less, around 95 cents on the dollar. At the same time, the startup eco system was simply spending their capital and not raising more, because financial markets were tightening. And this started to create a bit of a crunch.

Then, in February, a tech blogger named Byrne Hobart wrote a post proclaiming the SVB was functionally insolvent. It actually wasn’t – all banks have less money than they take in. (In Australia, banks only require 17.5% of deposits on hand). The rest they loan out. As you can imagine, this blog post, raised many eyebrows in Silicon Valley. People started to worry. Then, within a couple of weeks, various venture capitalist group chats, all started to send messages around, advising their portfolio companies to withdraw their money from SVB. And because everything is digital, this happened very quickly. As would be the case with any bank, if everyone wanted their money back immediately, they wouldn’t be able to do it. Within weeks SVB had to shut its doors. It was the fastest Bank Run in US history.

This was the worlds first ever Viral Bank Failure

In the same way that a tweet can go viral, so can the idea that a bank might fail, go viral. SVB became insolvent, because people thought it would become insolvent. A bank which was valued at over US$40 billion a few months back, no longer exists.

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Collective Digital Reality

It’s as if the digitisation creates a natural gravity. It empowers ideas which are popular to win, regardless of their veracity.

As a species, collective thought is more important than reality. Once we believe something strongly enough, it becomes a reality. We do this with our gods, our currencies and our economies. We make myths a reality.

The only challenge, is that in a hyper connected world, dangerous ideas can become real – real quick, regardless of what the science says.

Keep Thinking,

Steve.

The single truth about viral activity – It's just scenery

The internet is an infinite ever expanding place. We all live inside of it, move around it and want our share of attention and activity from it. The ultimate thing we all seem to want (even if secretly) is to get everyone to pay attention to our blog post, video, social feed, pithy statement of insight and all other forms of digital output. That’s the promise of something going viral. Because if we get that attention, if everyone catches on and shares our work, we’ll be on the path the greatness. We’ll have broken through the masses and be able to leverage the focus on us. Turn attention into a relationship. That’s the promise of being shared on the Verge or Buzzfeed or Viral Nova. But here’s the truth about that piece of viral marketing. It doesn’t work, it rarely has impact and is a fleeting moment, a shooting star, a moment from which the utility is the moment itself. It expires quickly.

What we need to imagine is this. The internet is a giant beach. We are all grains of sand on that beach. Some of us try to be more than a single, undifferentiated grain of sand. We agglomerate, co-ordinate and try and turn ourselves into something worth noticing. Maybe we become a beautiful sea shell. Beautiful enough for the the people walking along that beach to stop and take notice. They might see us, pick us up and inspect the sea shell. Comment on the sheer beauty, show their friend who they happen to be walking along the beach with. We get passed around, and we become the moment. They might even take the sea shell – save it – put it in the pocket and take it home, because it’s valuable – add it to their ‘favourites’. But what we must really understand is that they will keep on walking. The passer by is not there for us. Even if they are walking along the beach (the internet) to see and find interesting things, we can only ever be one of those things that makes their journey interesting. They continue on with whatever it is they are doing and onto their destination.

sea shell

Viral activity, in real terms is just scenery. And I should know. I’ve had a number of blog posts with more than 100,000 views. I’ve had 2 videos with millions of views. And I’ve been featured on all those websites mentioned at the the start of this blog post. And the over riding lesson is that people get on with their lives. Viral marketing is only effective when there is a formula for repeated impact – a business model around it, which is not easy to do. If we want the impact that we falsely believe viral marketing can create, then we’d be better off focusing on utility and frequency. That is creating something which has utility for the people beyond the moment. Utility which is worth coming back for again and again. And what that takes isn’t luck, it’s more about hard work serving others over long periods of time.

 

It's already been done

The first thing many entrepreneurs do when considering a new idea or startup is comb the market to see if it has already been done. The most common result is the realisation that someone thought of it, and even built it, way before we did. Beside the fact that this is a validation of awesomeness, it also leads us to make the rookie error of looking for a new idea. Instead we might consider these two questions.

  1. If it’s been done and we didn’t know about it, has it really been done?
  2. If they did it and it didn’t work, is it because the idea is crap, or did they do a crap version of it?

The only real way to answer these questions is to ignore the fact that it has already been done, and do our version of it anyway. While it is true there is only room for one stunt or advertisement using a particular idea, creating a business on a certain idea has greater complexities and nuance, all of which the idea itself represents a very small part.

If you’ve still got doubts, here’s a little known fact worth remembering: There  were over 300 video sharing channels when Youtube launched. What Youtube did was create a simple user experience and had the killer app of easy embed across the blogosphere and most other social web services.

Startup blog says: Build your version anyway.

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The lifecyle of awesome

As far as I can tell the life cycle of awesome is in perpetual decline. Every day we all get sent something that’s awesome. Something that’s great. Something that’s shareable. and every day we make a judgement. A decision whether this piece is worth sharing. There are so many things to share, and so many places to share them, that the stakes get higher and higher for what qualifies – it has to. Which means that when we see something amazing, it’s only amazing for a little while. It means the window is very small and getting smaller.

Today I saw something awesome. A simple video projection come moving art, come installation, come viral video. It was very next level. In fact the guy show sen it to me (Rohan) said it was ‘off chops’. You can see it below. But what I’m really wondering is, for how long can we keep going to the next level until there is nowhere left to go?

[vimeo=http://vimeo.com/34605168]

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What I love about gifyo.com

I’ve recently been playing around with Rohan on a relatively new site called Gifyo. It’s such a simple idea it has the ‘why didn’t I think of that’ written all over it.

What it does: Gifyo is a social service that allows you to create animated gifs directly from your webcam. Simply capture, create, and share.

It’s like 3 seconds of filming, that makes an ‘Old School’ style gif. Which has a certain quaintness to it. It’s also very cool because it is so quick to do, and it makes people think about what might entertain other users. Just go to their home page and you can see how quickly this web service has caught on. Some other simple yet smart things it has done is create a live feed where every post gets a turn on the home page feed. Sure, this can only last while it is niche enough to feature everyone… but it sure is a good way of spreading the service – everyone loves a little bit of microfame.

We started a little #officedancing meme just for fun.

So for startup entrepreneurs it provides a couple of really cool lessons.

  1. Sometimes really small, in fact tiny ideas are the ones that catch on.
  2. People want to get attention, more than give it.
  3. Retro technology is big. It is fun and creates a sense of simplicity & nostalgia which is very human.
  4. If you love something, others might too. Don’t waste time thinking about it, build it and find out.

I can’t wait to hear my readers next fun, small and retro idea they have launched.

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The first 10

When we build our next project we should only worry about the first 10.

The first 10 people we tell.

These first 10 people are people that we know, people that like us, trust us and value our opinion. If they don’t tell anyone, we need to start again. Re-build our project, or find another one. But if they tell another 5. And then that 5 tell another 3. Then we can be pretty sure that it is start start of work that matters. Work that people need.

At the start of our next launch we should really think hard about these three words: the first 10.

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