We’ve entered the age of the Data Imperialist. New world powers are taking resources before those handing them over have realised what is happening. Once again, it seems that the future is repeating the past.
Most things we value economically in the modern economy are quite far removed from real needs. We invent new asset classes that are things we don’t really need – unlike food, shelter, medicine and education. Where it gets tricky is when something which was once free, fluid and unencumbered gets claimed by a commercial interest. When it does happen though, the pattern is always the same.
- Those it gets taken from don’t understand the ‘market value’ of what is being taken
- It gets taken by using tools the others haven’t got.
Into this category we can put land, gold, oil and now we can add data.
Think back to when imperialists sailed to far off lands to plunder the resources from traditional owners. They put fences around things. A fence to someone who’d never seen one would seem like a very strange idea. The mere concept of anyone actually owning land unheard of in many cultures. There’s no value in a fence because no one can own the land! But of course, those who trespassed or tried to access the now fenced off resource were met with gunpowder – a tool the victims didn’t have access to, let alone grasp its power at first.
Online privacy and security are a lot like this. We’ve literally allowed the data imperialists to put a data fence around our lives. While we have known for a long time that knowledge is power, few people in the past 20 years have truly understood how much information we’re really handing over, and the many ways it can be leveraged economically. They, like the conquistadors before them, took it from us before we realised and they too did it with tools we didn’t understand.
Their favourite hack – hiding the truth in 20,000 word long legalese designed to obfuscate. Oh, and they offered us the sugar hit of emotional candy along the way so we could all ‘connect’ on-line – as if that wasn’t already possible with the old school internet. They’ve successfully stooged us out of the most important resource in the emerging economy – data. Henry Ford and his factory friends pulled the same trick on us 100+ years ago when he convinced us to trade in our artisanal skills and independence for highly paid piece labour. Privacy and security are the workplace health and safety of the digital era. The data wars are only just starting and we’ve got to fight back. But how?
Here’s a few ideas to get us started:
- Remember everything digital is traceable and on file, forever. There is no anonymity. Never put anything online you wouldn’t want on the front page of a newspaper.
- Don’t be platform lazy. Yeah, I know it’s easier to connect on social media platforms… but go direct when possible. Talk on the phone, get your own email client, text – heck, get some analogue FaceTime happening.
- Data is labour. We need to socialise the idea that our data should be our personal copyright. Corporations should be renting from us. We created it, we ought own it and it is an own-able resource – if we will it to be.
- We have to put our hands up high on what we won’t accept. Data breaches are unacceptable and we should punish platforms with serious consequences – and make sure it’s as unacceptable as pollution and unsafe work practices.
- We need to push our Governments to embrace blockchain technology and crypto-economics to enable valued, yet safe, use of data. We need to push them to protect us and our data when they have access to it and protect us from corporations who are data deceivers.
Data like any asset can and should be used for good – where the benefits are shared and protected by those whom create it. And this is why Blockchain is the most important technology of the past 20 years. It makes the above things possible. And let’s never forget this – our Governments are no different to School yards. It’s a popularity contest. They do what gets them voted back in. What this means is that all we have to do is make these ideas popular.