Old world & customised – Rubble

A friend of mine is tremendous cook. It’s always a pleasure to eat at her house. At the end of every meal she gets the same comments about starting a cafe, restaurant or some type gourmet food business. As a startup evangelist I’m glad to say that time has finally come.

Welcome to RubbleHome baked goodness from Bec.

The launch product is  Homemade Gingerbread House which is that we expect to see in some Hollywood Christmas movie than on our dinner table this Christmas.

The thing I love about it the most is the ability to customize. I’m getting the family name ‘Sammartino’ on ours. Might even be a very cool thing to get your brand name on it or gift it.


WHAT: Large, gift wrapped, X-Mas Gingerbread Houses (see attached photos)
LIMITED OFFER: 50 only being made. First in best dressed!!!
HOW MUCH: $60 (COD)
WHERE: Collection from 42 Peers St, Richmond, but we can work something out if difficult.
HOW TO ORDER: Return email providing – name, contact number, quantity required, pick up date, personalised name of house (if wanted).
APPEARANCE & TASTE: You will say “Wow’ for both! But not too spicy for the children to eat.

* email your orders to (bunglik [at] gmail dot com)

You know you want one.

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Creating rituals

Greg Borrowman, the editor of Australian Hi-Fi magazine, has another one. He thinks we’re yearning for what was lost when analog music yielded to digital.

“CDs have no personality; they’re set and forget,” he says. “With vinyl, it’s ritual. You slide the LP out of its sleeve, then deftly remove it from the inner dust jacket, making sure not to touch the playing surface. You place it on the platter with both hands, like an offering. You clean the record’s surface and perhaps the stylus. Only then do you lower the tonearm to be rewarded with the music.”

turntable

What rituals are you creating for your startup?

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New York Series: I like Dogmatic

I stumbled across this fast food place – good food quicky place in New York. It’s called Dogmatic, and they serve really nice gourmet sausages in bread. Really that’s all they do. Oh, and some some home made sodas.

dogmatic

What I really like is how simple the back end of their outlet is:

  • They cook different types of sausages.
  • Put all of them in the same type of bread roll
  • The bread rolls which are hollowed out simultaneously on a hot bread pole.
  • You choose a sauce(gourmet of course) and off you go.

Not only is the consumer end  a great single minded proposition, the back end is too. Something few startups ever really recognize the benefits of.

Consumers only have 2 choices to make – Sausage type, and sauce flavour…. which are of the ilk of Pesto & Garlic – you get he picture. And so did I, so here they are:

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This is the type of food idea with has a replicable formula. And it doesn’t have to be in a major populous like New York to work. It could work in pretty much any city.

So the question for entrepreneurs is this: Which food category will you spin, change and own in your startup?

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