I happened upon a great quote today from revered Ad Man Leo Burnett which is probably more appropriate for entrepreneurs than advertisers:
“Steep yourself in your subject, work like hell, and above all, love honor and obey your hunches.”
Hunches matter. In startup land we are not in the business of research or satisfying a majority. Rather, we are in the business of sensing a shift and inspiring a minority.
Gus Johnston was walking past his local bakery in the Melbourne suburb of Elsternwick – Franks. It’s a 40 year old local business. He told me about a great little piece of marketing which inspired the title of this blog post.
On the bakery door, hand written was a little sign with the the words Opening Hours. Under it was: 8am until sold out.
It’s nice story which is perfect for what they do. Better hurry.
I was asked to give a list to Tim Reid on a few micro marketing / startup tips for his terrific podcast. I thought they were worth sharing in point form here.