Most of the most important projects I have ever done, I didn’t really know how to do them before I started. Some I didn’t even really know how I did it after I completed it.
I feel one of the most important insights to this new era of entrepreneurialism, is that knowing the answer is not really that important – if at all important. We instead just need to make it up as we go along. Ask a lot of questions and be honest with the people in the process that there is quite a lot that we just don’t know, at least until we build it.
A popular story in science folklore is that the aerodynamics of bees suggest that they should not be able to fly. It was hotly debated in at a time when human flight via aircraft was being mastered (around the 1930’s). Because physicists and aerodynamic specialists had started to develop theory of ‘predictable flight’ with machinery, they believed their knowledge applied to all forms of flight.
(Hand drawn by Sarah Cameron)
Of course bees do fly. A bee is very small. And, at that size, air acts as a much more viscous fluid than it does for airplanes and helicopters. So the laws of aerodynamics are quite different for bees and other insects. But it took some time before this was understood and that new theoretical models were developed relative to the size of the thing of flight.
The point for entrepreneurs is important, especially at a time when technology is challenging existing business models. So the next time someone tries to put the kybosh on your new idea or startup remember that based on yesterdays knowledge, bees can’t fly.
This blog is an example of compound effort. Yes, just like interest, effort compounds too. In the 4 years I’ve been writing it every month the readership has increased. With no real marketing of the blog. Just good solid writing, be open and honest, sharing insights, and letting the wondrous SEO of wordpress do the rest on Google for me. A few things worth considering if you’re into blogging and want to build an audience.
- I have written 1 blog entry for every day this blog has been live. Consistency and frequency matter.
- Every entry is on the same topic. Startups and Entrepreneurship. I stay focused by having one of these two words in every entry.
- I love the topic my blog is about. I find it fascinating and would still write it if nobody was reading.
- 70% of my traffic is Long Tail, which means that every entry increases my total traffic flow.
- It taught me more about digital media and the internet that anything else I have done.
Of all things I have done in my career writing this blog has generated the most value. It has documented my thoughts, improved my thinking, built discipline, created a reputation, generated media coverage for rentoid, launched me as a business journalist in other business magazines, it places me number 1 in Google searches for the term startup blog in every country in the world and has built friendships and helped others.
If you read this blog regularly you are among 70,000 other people every month. So you’re in good company. Thanks for reading.