Globalisation vs Nationalism – COVID-19 series

Last week I was invited by TED to lead their live Circles event discussion. The topic was Nationalism versus Globalisation. As preparation, all participants had viewed this TED talk on how nationalism and globalisation can co-exist. I then led a discussion to take a deeper look at the subject, in the context of a post-COVID-19  world.

These are my conclusions, which I think provide a solid template for examining the global economy:

The False Dichotomy: We don’t live in a world that is either strictly global or national. It’s a false viewpoint to assume there can be only one or the other. Both co-exist and have done so for a very long time. Instead, it is a pendulum that swings back and forth over time and it often backtracks when we’ve gone too far in a particular direction. The direction of the swing is largely determined by politics and social sentiment. It is fair to say that things are swinging back to the nationalism (or more accurately, de-globalisation) side, as can be evidenced by Brexit, Trumpism and divergent national policies in tackling COVID-19. However, we can expect to see government interventions to secure supply chains and manufacturing returning to high-cost labour markets, facilitated by automation and increasingly protectionist policies. However, it won’t stop the culture of globalisation. Many of the things we regard as local actually have more global origins. For instance, the languages we speak and the number systems we use. Even tomatoes weren’t used in Italian food during the Roman Empire – they arrived much later from South America!

Change – it’s what happens after we were born: Often there is a fear response to change. But change, as I define it, is something that happened after you were born. Everything around us was new at some point, but it’s only scary if it arrived after you did. Whether this is food, language, work, industry, technology or social norms, the things we fear most are things we must learn about beyond childhood.

We’re all suffering from Future Shock. The future is arriving so fast that we are having trouble coping with it. A natural reaction is to hunker down, fight change, push back and develop a nationalist viewpoint to protect ourselves from the unknown. It’s a rational response for those who are hurt economically by the changes. Remember the word economics means ‘management of the home’. For example, if I lose my job to a factory that is moving to a low-cost labour market, it becomes very difficult for me to manage my home. To me, it matters little that my country’s GDP grew. While the narrative of change is often sold as positive by those pushing for it, it always has winners and losers. Even if we are the losers, the most constructive response is still adaptation – mainly because we don’t get to choose whether or not the world will change.

Relative Advantage: Globalisation itself is the natural evolution of basic trade. In its simplest form, it can be explained by the relative advantage different geographies have. Warm climate economies trade bananas for potatoes with cold climate economies. Now they both have bananas and potatoes – they are both better off through exchange. This is also true for commodity materials, expertise and production capacity. In recent decades, relative advantage has been usurped by a singular relative advantage – cost of production. It has become less about which country or region can or can’t do something and more about who does it cheaper. It’s true for industries at the bottom and the top of the technology stack. This is why we have oranges imported from Mexico being sold in Australian supermarkets. It’s not that we can’t grow them here – it’s that we can’t do it for the same price. It’s also why our car industry closed down. This is part of the reason we have a financialisation of developed economies.

Globalisation in Established vs Developing Economies: Given the shift toward low-cost labour as the driving force behind globalisation, it would appear that developing economies benefit more than developed economies from globalisation. As production shifts from high-cost to low-cost markets, a larger percentage of the developing economy’s population tends to benefit. In the high-cost markets, a smaller portion of the economy – largely the owners of capital – tend to win. In this instance, it is incumbent upon governments to ensure displaced workers find a place in the new economy. They must move their populace up the employment value chain as industries wind back. If this doesn’t happen, the net result tends to be increasing income inequality – a trend that has been well-documented over the past few decades.

Two Places at Once: Globalisation is at its best when it allows something to be in two places at once. This is the case with international cuisine, language, skills, expertise, products, machinery, procedures and techniques. When globalisation expands horizons, access and capability, we all benefit. Often though, it’s a zero sum game when jobs in industry X leave one place and go to another.

The Substitution Effect: If an industry can only be in one place, then we need to pay close attention to the substitution effect. Who will be the primary beneficiaries of the shift? Consumers, producers or both? Where will the former participants in industry X go? Will the benefits of something changing places be shared or hoarded by a fortunate few? Something becoming cheaper doesn’t make the economy better unless the new efficiency gain has a multiplier effect.

Co-operation or Competition: We need a stronger co-operative effort when it comes the global economy. The shift towards global competition has lead to increased nationalism and radical actions in home states. If people feel as though they have to compete in a rigged game, they often arrive with pitchforks. A global economy will need to have rules that all participants abide by if globalisation is ever to be the utopia economists claim it to be. The most important issues of our time don’t require competition, but instead co-operation. This is a hard thing to do when sovereign countries have competing objectives and incentives.

The Matching Principal: The most important thing we must consider when it comes to nationalism or globalisation is that we must match the issues. National problems need to be solved with national policies. Likewise global issues, like the climate crisis, require an international effort to succeed. Trying to solve issues with a mismatched geographic boundary are doomed to fail.

Closing Thoughts:

We are often told we can’t compete against other markets because we’re not efficient enough. This is not really true. What is true is that overseas countries have lower costs, because they don’t have to abide by the same rules. How can we expect a countries like the UK, USA, Germany or Australia to compete with lower-cost countries like India and China when we have higher wages, stringent occupational health and safety standards and environmental regulations that they do not? Of course we can’t compete.

We are all playing the same game. With different sets of rules.

It’s an unfair game. Always has been. While the game of capitalism needs winners and losers, it’s all important we know which rules each side is playing by. We need to remember that in any game, we must protect our own players, pay respect to the competition, and know that players change and join new teams all the time.

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Keep Thinking,

Steve

Choose your own Adventure – COVID-19 series

I did lots of post this week – but rather than bombard you with them every day, here they are for you to choose your own adventure:

Option 1: Our next Global Pandemics – yes, they could be worse.

Option 2: 3 Business Strategies for anyone during COVID-19 – which one is right for you?

Option 3: How saving Pennies in January, cost us Trillions in March – The real cost of hesitating.

Option 4: How the Richest Man in the World Behaves – Putting profit before people.

Option 5: Changes to the world post CoronaVirus – radio interview I did this week.

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Stay alert & stay safe,

Steve.

 

Zero External Energy Buildings

Our buildings are a great reflection of where we’re at technologically. Once a revolution is truly mainstream, we see it in our homes. In the past century, we’e added electricity, indoor plumbing, white goods, entertainment devices, and even computational power and AI. But we are about to do something so different, it might require new language to describe it.

Zero External Energy (ZEE) Buildings

In the near future, buildings will be rated not just on their efficiency, but on their energy generation-to-usage ratio. But this will be for the entire building and essentially, an input/output measure. As the cost of going off-grid with solar panels and battery storage plummets, fossil fuels’ days are numbered. Once most houses are powered by renewables, a new measurement will occur. We’ll want to know how much external energy the building uses. We will enter the world of the ZEE building.

A Zero External Energy building is one that generates all the energy it needs to sustain itself entirely – 24 hours a day, 365 days a year. Most will be via solar, but some buildings will employ wind, geothermal and other emerging renewables like artificial photosynthesis. Expect to hear someone say, ‘My new house is fully ZEE’ within 10 years. In this world, walls and surfaces of a building will have a purpose beyond keeping the weather out. Every inch of the roof will capture energy and so will our windows. An amazing Australian company called ClearVue already produces solar panel windows as seen below:

ZEE buildings will:

  • not have an energy-based carbon footprint
  • have enough energy to charge electric cars
  • eventually produce more energy than they need.

So, what do we do with all that extra energy? We’ll trade it.

Enter the Energy Internet

No, we won’t trade this energy with power companies. Instead, we’ll trade it with each other across an energy network, as the grid becomes decentralised, looking and behaving a lot like the internet. It’s often referred to as the Energy Internet. Just like we produce content that we trade with each other over the communications internet, we’ll trade the excess energy our buildings produce with other services, markets or places who need it when we have an excess. But in the long run, the exponential improvement in energy capture will lead to buildings using this energy to grow food.

A New Kind of Calorie Count

Many spaces in buildings will be deployed to grow food with new types of urban agriculture. These will be managed by AI and robotics so we don’t need to attend to them with human labour. Green buildings will have a yield which isn’t a return on investment from tenants – but food grown on walls, top floors and even in car parks.

As cars become autonomous, many car parking spaces will be converted into urban agriculture – even car spaces which are underground. Remember, we don’t necessarily need sun – we just need light, energy and water which we will have an abundance of. Once this happens we’ll also start valuing buildings based on how many calories they produce each year. “I live in an 180 million calorie house – it can feed a family of four.”

While this might sound weird – compare how weird it would have been to own a refrigerator just 200 years ago, let alone an energy rating for it. For this and ideas like it to happen, we have to start thinking sideways. We have to look for ways to apply technology it was not designed for. When we start cross-fertilising tech ideas like this (and yes, that pun was totally intended), then we can take giant leaps towards solving our biggest ecological challenges.

Ideas need to evolve

Everything in the modern world started as an idea. If it isn’t provided by nature, then at some point it was just an idea. The problem with ideas however, is that once we have a good one, we often forget that we need to build on them. Ideas are a continuum, not an event.

The game of basketball was invented in 1891 by James Naismith in the USA to provide a lower impact sport than Football. It isn’t too dissimilar from what we observe today. A quirky fact, is that in its first iteration fruit baskets where used to catch the ball. Seems like a pretty cool idea to get the first few games underway. But here’s what’s astounding. It wasn’t until 21 years after they started playing that they cut a hole in the baskets so the ball would drop to the floor. And yep, you guessed it, they used to use a ladder to get the balls out. For 21 long years!

There’s lots more of examples just like it: The can opener came 48 years after canned food. Wheels on suitcases weren’t common place until 50 years after the start of air travel. It makes you wonder how many crappy things could be fixed if we just took the original idea that little bit further.

Likewise some ideas become outdated – their time is up and we all move on. This is where we need to be careful. We need to make sure we don’t end up in an industry, or job which ‘as an idea’ is becoming outdated. When ideas become outdated, industries die and careers can too.

At some point we all need to find new ideas, and sometimes we even need to find new towns – especially if the one we are living in is based on an old, outdated industrial idea. Entire towns have been built around the ideas of yesteryear. This time however, we’ve all been given the dignity of choice – we can reinvent ourselves, and even our towns if we choose to. The digital world knows no geography. The biggest challenge with this idea though, is getting people to really believe it.

Maybe we need a big idea. Or just maybe, all we need is a small change, to just cut a hole in the basket and see where our ball lands.

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You’re a true team #Sammatron person coz you read this far and I totally dig it. You know what I’d love? If you checked out the Latest Webisode of Future Sandwich on Digital Twins – our best yet. Heck why not leave a comment and subscribe on Youtube? Thanks.

The next phase of innovation

Innovation doesn’t have to include a microchip, be a consumer gadget, come from private industry, generate profits, or even be a physical thing. If we can agree on these truths and what innovation is, then we can usher in a long over due, different type of innovation.

So what is innovation? 

Here’s the Sammatron definition: The implementation of better solutions to meet existing market desires, new market requirements, and even unarticulated needs. This can be done through products, services, methods, processes, business models or governance. 

The two things that matter above for this post are; unarticulated market needs and Governance.

Both of which will be the most important facets of innovation in the coming decade. But before we explore the next phase of innovation, it’s worth reviewing the phase we are currently in.

Innovation which has shaped the past twenty years has been the domain of private industry. Technology firms now make up seven of the ten biggest companies in the world. Only one of which, was on the list in 1999 – that being Microsoft. Their financial dominance is a clear function of the consumer utility they have provided, no doubt. The digital era has provided inordinate consumer value through data mobility, entertainment on demand, social connection, digital connectivity, smart devices and ecommerce to name a few. But, they have become an invasive species.

Like all invasive species, they can only spread so far before they start to negatively impact the eco-system they, and others depend on to survive. These days their most important strategies are spreading their data tentacles further, buying nascent competitors, and lobbying government to avoid anti-trust action. It’s now time for a new phase of innovation. It’s time for structural and regulatory innovation from our friendly and representative Governments.

Now after you all finishing choking on your coffee while reading this, let’s not forget how we got to now. The reason big tech has been able to do everything it has, is simply because of what Governments did beforehand. We can thank the the Cold War and the Space Race for literally everything which exists in digital. The moon landing drove the creation of software, the integrated circuit and the microchip, it led to the development of CAT scans, it advanced wireless technology, solar panels, fireproof materials, satellites, GPS navigation, laptops, virtual and augmented reality, even the ‘gorilla glass’ on smart phones to name a few. The list is very long indeed. Big tech isn’t standing on the shoulders of giants, they are standing on the shoulders of tax payers. All the innovations creating our modern lives from a bygone era of Gov investment and innovation.

Unarticulated needs: While most people don’t know it yet, we need to reign in big tech with regulation so that others can compete fairly. The second unarticulated need is for major Government funded technology driven projects – NASA level projects – real moonshots. This scale is needed to unearth new technology which will be the realm of entrepreneurship 10-30 years from now. The reason it needs to come from the world’s Governments is to ensure that new innovations become open-source so that others can build open them – as per the Space Race. The new Australian Space Agency is a good start.

Governance: We need heavy regulation on technology exactly because big technology firms are starting to act like ‘quasi governments’ who control the major factors of production in the digital era. They are even trying to launch their own currencies. Recent responses from Google and Facebook here to the ACCC’s plan to curb their dominance are telling. They claim reigning them in will risk technology advancement. Their aim is to make us fearful we can’t advance society or innovate without them. The reverse is actually true – they couldn’t have existed without us!

So what types of regulatory shifts do we need from Governments? Well, here’s a few crazy ideas to get us started.

Deeper Privacy Protections: Outlaw facial recognition software, and facial storage by private firms without explicit permission.

Gov funded social networks: Social networks which are Gov funded, but open-source so we can build and iterate it and avoid surveillance capitalism.

Mid-life Education Funding: Any person who loses a job to automation ought be able to study free, funded by government for a ‘mid life’ student program. Who said school is something kids do? When public schools were invented life expectancy was around 60 years of age – now it’s approaching 100 – maybe mid-life schooling can replace a midlife crises!

Progressive Regulation: Like our taxation system regulation shouldn’t be put in place on tech firms as a one size fits all. The problem in doing that is that it suits big firms with the resources to respond to regulation and makes it hard for startups to do so. Therefore, regulations should be tougher and more stringent based on size, data and number os users on a service – like we do with income tax.

Algorithm Transparency: What is inside algorithms should be listed like ingredients are on cereal packets. So we know why we are seeing what we are seeing. There should also be an ability to ‘opt-out’ of every algorithm which determines what content a person sees on any web platform.

Terabyte Tax: We know data worth more than oil, so let’s tax it accordingly – we tax oil with an excise – let’s do the same with data.

For anyone who still thinks Government can’t do anything properly, think about it next time you drive on a safe road, drink a nice clean glass of water or fly safely 30,000 feet in the air.

Some of the most important innovations aren’t about efficiency and speed, but about being thoughtful, slow and purposeful.

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You’ve read this far – please go checkout the latest episode of Future Sandwich Now-Soon-Later – and please make a comment too! I appreciate your support. Steve.

The Secret Innovation Budget

Research & Development and Marketing traditionally lived in different worlds. R&D for innovation purpose happened in secret, in the lab, while Marketing was mostly just advertising. The advertising itself? Well, that was generally about convincing people to buy what the company could already make. It was rarely about the future and what the brand might become. Smart companies however, have merged these two disciplines. It’s a ‘trick’ any firm big enough to have a marketing budget might want to embrace. Yes, the marketing budget should really be an innovation fund, and vice versa.

In times of great change we idolise the new. The wonder created by what was once the realm of science fiction, are todays most shareable artefacts online. Cool stuff we see for the first time like an Amazon drone delivery, a Google driverless car, or an Uber air taxi get viewed millions of times, voluntarily, without media expense. These companies are telling the market, we are inventing the future. If you’re a large corporation today, and you’re not inventing the future, during such a revolutionary time, then you just might be inventing your own demise.

But here’s a few questions worth asking:

  • When was the last time you had something delivered via drone?
  • When was the last time you took a ride in a driverless vehicle?
  • When did you last hover above traffic in your air taxi?

If you’re like most people, you haven’t, yet. That’s not to say that these things aren’t on the way – they certainly are, but in truth these companies have purposely talked up the technology many years before any of them were actually functional, let alone a commercial reality. This is where the trick part comes in. The time lag between the concept phase and the reality of these innovations being in market is a great brand building exercise for the firms smart enough to do it. Cleverly, their R&D has become their advertising. They’ve earned free global media attention and further ensconced themselves as innovators.

The perception this creates in the market isn’t just nice to have. It can also have a massive economic impact on the firms financially. Just compare the unit sales, price earnings ratios and valuations of firms serving the same set of customers:

Automobiles:

  • Tesla makes 245k cars per year, and has a PE ratio of infinity (no dividends yet), and a market cap of $48 billion.
  • Ford makes a 7.9m cars per year (one per 4 seconds) and has a PE ratio of 9.3x, and a market cap of $34 billion.

The market has clearly voted on how it values innovation.

So could an old world industrial company use innovation as a brand communication tool? Could they be seen as on the cutting edge of technology and reap the valuation benefits? Of course.

But it requires some shifts in attitude.

It requires the firm to set lofty goals in their innovation efforts, it can’t be incremental. They also need the courage to share these innovation dreams with the market and own them publicly. It also requires the vision to shift investment from traditional marketing and advertising budgets into innovation arenas and moonshot product developments. All of which can not only become an exponential product improvement, but be an effective form of advertising in the interim. But mostly, it will send a strong message and provide a new confidence to the firms customers, employees and investors that they have a chance at inventing the future too.

The shape of the future

Reviewing visuals from the first ever television programme is interesting. You’ll notice that they were basically radio shows, which happened to be filmed. A couple of people. In a room. With a camera. A few years earlier, they would have been in the exact same setting, doing audio recordings. Early TV was essentially still an audio programme with pictures. It took them (the television producers) many years to realise that things didn’t have to be the same shape.

Even when they started to create on-screen interactions, such as the Late Night talk show format, it was essentially live theatre for the TV – props and segments being interacted with on a small stage. It seems that we so often have an incremental mindset of how new technology can substitute whatever came before it. It’s not isolated to TV either. Our cars are still horse carriages with a motor. Our houses are caves with electricity. Laptops are typewriters with screens where the paper used to be.

It seems that only once we realise the new technology can be a different shape that really innovative things can happen. The smart phone changed so much because it removed buttons and built in a screen on a very flat device. Videos, app stores, mapping…. sure, the technological had to catch up, but the new shape had a massive impact.

Right now there’s lots of opportunities to change the shape of things:

  • How could supermarkets look now that we have self-checkout, and will soon have no checkout? How should the selves and aisles be arranged?
  • What will department stores look like when we try on clothing virtually and fit out our homes with furniture we buy from home using augmented reality?
  • How should car parks look given that many won’t even have drivers? Will they need pick up & drop off bays for goods and people, as well as charging stations in every bay?
  • Will commercial car parks be empty during the day and full during the night? How can we utilise that space? What about car-stopping spaces in cities?
  • Do cars need to have front facing seats or can they look more like rolling lounge rooms or rolling offices now we can take our eyes off the road?
  • Will houses need drone delivery pads for ecommerce and drone landing pads for our personal flying machines?
  • What will kitchens look like when automated vertical gardens in offices and houses are common?

This is a micro-sample of some of the changes we know are coming. They’ll be more we can’t even imagine yet. It just might be that the biggest opportunity of the future isn’t inventing the technology itself, but reshaping our physical spaces to accommodate it.