Cool hunting – The tail of two movies

Yesterday I was sent links to two movies which were both entrepreneurial in nature / marketing related. Both revolve around the idea of paid brand ambassadors. One is a documentary on how clever ‘cool hunters’ are, and the other was a Hollywood fabrication of brand evangalists are infiltrating our circle of trust.

The Documentary trailer: The Influencers

[vimeo=http://vimeo.com/15595024]

The Hollywood trailer: The Joneses

[youtube=http://www.youtube.com/watch?v=n2Y3GoN2PGw]

The question it leaves in my mind is whether social media facilitates more authentic or inauthentic ‘hidden’ brand evangelists.

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