The Most Important Skill of The Future

Our world is changing rapidly. Everything is in a state of flux. What works well today may be ineffective tomorrow. The skill we need to survive an uncertain future is the ability to change gears.

  • Just think through the daily challenges we face in an omni-connected digital society. We must juggle between our online persona and our real world meat space personality and values
  • Navigate the impact of technology in the field we work and how this influences our future income streams
  • Adapt to new interpretations of language to more closely reflect a fluid society
  • Guess at how to interact with social media’s opaque algorithms for desired outcomes on digital tools
  • Relearn how to use constantly updating software
  • Continually re-establish ourselves on digital platforms to protect our brand reputation and connection to followers
  • Decipher organisational hierarchies and working norms reshaped by emergent generations
  • Figure out work-arounds in a volatile global environment with increasing costs of capital and supply chain risk

This list could be a 100 lines long. The one takeaway is that we can’t get too comfortable with the status quo. We need to embrace uncertainty and become accustomed to a state of flux.

The best way to prepare is to develop daily habits that are change-centric. We need to deliberately do things differently, so that it becomes second nature. This is less about technology and more about ourselves as people. By changing our approach, we cope better with rapidly changing technology. This is particularly important when we’ve been successful in business or work, because success hates change.

We all had to do this as a part of the COVID pandemic. Now it’s important that we don’t fall back into the habits of yesterday as work normalises. Personally, my TV show The Rebound would never have happened if COVID didn’t force my hand. Beyond that, there’s many things I do in my career that just don’t work as well as they used to. My Twitter account is a classic example. Engagement in that channel is now very low – change happened. Occasionally, I didn’t adapt as quickly as I should have.

Hack your future – change gears often

Hack your own mind to improve at changing gears by using different approaches to work and life. Treat different situations differently – adapt your style and messages in different forums. It forces an internal shift and helps you cope better with changes that are outside of your control. Kind of like CrossFit for the mind.

Here are examples of how I change gears:

My books and blog: Mostly about technology and its impact on business and the economy, my writing is where I flex my knowledge on the future, emerging technology and geopolitics. These are more intellectual forums for potential clients who want to scrutinise my work and be comfortable in the depth of my knowledge before they hire me in some capacity.

Media: In this forum (News, TV, radio), the gear I’m in is technology translator of the future. I want to show how I can explain the complex in simple terms. I also want the market to know I’m the go-to guy on anything tech and the future. I use the media to build confidence and brand awareness.

Keynote speaking: As the veteran of 500 keynotes in 14 countries, I often tell people that when you’re a keynote speaker, every day is a job interview. You don’t have the luxury of a bad day. In my experience of making speeches, the entertainment factor is more important than knowledge. How engaging you are is what gets you the next gig. However, unless you’re perceived to be an ‘expert’, you’ll never get that first gig. I focus on involving the audience, not talking at them. So it’s a gear that constantly oscillates between expertise and entertainment. In keynote speeches, I need to turn boring tech into something that electrifies a live audience.

Boardrooms: In this forum, my game is full-on economics. It’s about the impact technology has on future business strategies. My gear here is to use a strong financial dialect. It’s all about market capitalisations, price earnings ratios, revenue streams, cost infrastructure, disruptive technology and industry margins. The audience must immediately understand that I’m more than a technologist – I’m actually an economist by training, who just happens to have a deep understanding of technology.

Projects: My projects are all about getting my startup and innovation hat on – to show that I practise what I preach. I’m not an academic, but instead, a practitioner. I know it, because I’ve done it. My latest project is 3D printing a house with Tom from SlikBuild. Here it is all project managment.

Linkedin: This is where I share the work I’m doing. It’s uncomfortable to self-promote.. I aim to show others I’m doing lots of media, projects and keynote speaking. Here I want the masses to see what I’m doing, and that I’m in demand. My prospects will feel assured they are in good company when they hire me.

TikTok: This is my latest social media foray – and it is quite daunting and awkward. In every other digital forum, I have relatively sizeable followings. On YouTube, my videos have enjoyed over 12 million views. I’ve got 10k+ followers on LinkedIn and Twitter. But on TikTok, I am at total ground zero. I’m a beginner again. Two weeks ago, I started posting every day and even have a bet with my son that I can get to one million views by the end of the year. It’s very unlikely I’ll get there, but it’ll force me to upskill in short form video. Despite only having a measly 200 followers, I have posted two videos on TikTok which gained 10,000 views. TikTok has super high engagement levels, hence my investment in the channel. The gear here is one I rarely use in my work – it’s pure motivation and inspiration. I focus on teaching people life hacks to get more out of their career and money. It’s generally something I’ve avoided until now, but I think I have something to offer in this realm, so I’m putting myself out there to see what happens. Get on my TikTok here – it’s gold, baby!

If you can change, everything can change in your favour

Moving between gears doesn’t mean we throw out the skills we have. Instead, we should change how they are used and interpreted in our market segments. The more gears we regularly employ, the more future-proof we become, ready to respond to anything the market throws at us.

If you challenge yourself, you’d be surprised how many gears you can access in your skill base. By changing pace and thought patterns around your work, you’ll garner more respect in your industry, and make an investment in your future.

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Keep Thinking,

Steve.

Headlines from the Future

For your reading pleasure, I’ve included 10 headlines from the Future. While they seem unrealistic, they are all based on current and historical exponential improvements in these technologies. Every single one is a predicted reality – by scientists who work in these fields. Under each I’ve put a link or a little description for context as to why these headlines aren’t mere science fiction. Enjoy.

‘Robot performs first cancer surgery unaided by Doctors’ – 2027

Minimally assisted surgery is already here. It’s a relatively small step from here, not a leap, this timeline is possibly too long.

‘First synthetic human born’ – 2028

Artificial sperm and eggs have already been created to give birth to rats. Doctors say that synthetic babies are just a few years away, without the need for cloning. In addition 3D printed male sperm cells were recently created.

‘NanoTech foglets make food out of thin air! ‘ – 2045

I’ll start by saying foglets are tiny robots which can reorganise molecules. If robotics get small enough, and materials smart enough, we’ll be able to create everything from nothing. This is a great summary of how far we’ve come and why it seems inevitable to reorganise atoms eventually.

‘First human connects to internet via neural lace’ – 2037

Connecting a human to the internet, with information transactions occurring by thought has already been done. Now it’s simply a game of improving connectivity, computation, inference and resolution.

‘Brad Pitt’s new movie – 100% AI version of him’ – 2032

This is also probably an understatement – a good chance this will happen sooner. I don’t even have to provide a link of how good deep fakes have gotten. The way Tom Cruise is looking at 59, I’m not even sure that’s him! But we can be sure of this, they’ll be very few new movie stars, maybe we’ve minted our final batch, because big movie studios love nothing more than saving money by extending franchises, I’m sure they’d recycle actors too if they could!

*Bonus: Get 2 people to join my email list (this link) and get a 15 minute one on one mentoring session with me. Just reply email to this to tell me who joined thanks to you. I’ll change your life. Promise.

’60 year old gets 18 year old lung back with lab grown lung transplant’ – 2029

Just this week an ear which was 3D printed with bio ink was transplanted onto a human using their own cells to form it. The path from here is actually quite proximal and linear.

‘First ever full human brain simulated in cloud’ – 2028

Side note: we are by stealth, right now storing our lives, memories, plans, ideas, relationships, knowledge and work in the cloud…. But at a deeper level work is being done to upload entire humans minds.

‘World eats more meat grown in labs than farms’ – 2040

For starters, this process is already possible. The world’s first lab burger cost a cool $330,000. Since that time the cost of production of ‘lab meat’ has declined significantly. Today it costs around $6000 for a quarter-pound of beef and by 2024, it is estimated that the cost of a meat patty could be as low as $5 – not far off an acceptable cost for a gourmet patty these days. It’s important to note, that lab meat is the exact same molecular structure. You will not be able to know, see or taste the difference. While this might sound crazy, 50 years from now killing an animal to eat it, will be regarded as worse than slavery.

‘Renewable energy greater than 50% of global usage’ – 2029

It’s already above this is many countries. Australia, a renewable laggard already has 29% of all electricity and 24% of all energy usage from renewable sources. Pure economic forces will drive this. Free energy is a very enticing price.

The net out take should be this: It is easy to forget how many technological advances we take for granted today: a light switch, a car, air travel, air conditioning, TV, satellites. This is before we get radical and consider things like AI, 3D printing and crispr. Even the internet and a smart phone were literal science fiction when I grew up, and yet, here we are.

If you want to navigate the future, it pays to remember, that something is impossible, right until the moment it happens. Believing in ‘fantasy‘, isn’t just fun, it gives us a chance to participate in its creation.

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Keep Thinking,

Steve.

Is Netflix Over?

Imagine if an industry spent $4 to generate $1 in revenue. Stop imagining – this is exactly what Video On Demand streaming platforms are doing in 2022. It really is astonishing:

  • Forecast VOD streaming content spend = $US230 billion
  • Forecast VOD streaming revenue = $US83.4 billion

Don’t forget – this is before profit. No wonder no one can decide what to watch!

The tyranny of choice

Is content still king? My wife and I tend to perform the same ritual every night, where we take turns with the remote control to suggest shows that might entice both of us, but can never agree on one. After an hour of fruitlessly scrolling through content from four streaming platforms, we end up going to bed, having sampled an average of three minutes from six shows.

When it comes to content, we have a tyranny of riches. Netflix has even added a button that appears to prompt us, ‘Can’t decide what to watch? Play something.’

If you think this is bad for consumers, I can assure you it is much worse for companies. There are very few times in corporate history where offering more product options has performed better financially, in contrast to careful market curation. This is especially true when the company is directly making and acquiring the products. User-generated content platforms like YouTube don’t have this problem.

Market reality bites

Since its peak in late 2021, Netflix has lost US$230 billion, which is 73 per cent of its market value. It’s rare for a large market-leading firm like Netflix to suffer such a large hit. It’s another indication that we are moving from a future expectations economy to a reality economy.

Quite frankly, it is long overdue. Tech companies have been getting a free pass for a long time on their valuations. So long as they were growing, no one seemed to care about profit. We can include Tesla into this category as well. Incidentally, Telsa has lost nearly half its value since Elon Musk submitted a bid for Twitter, using his Tesla stock as security.

The streaming market is now seeing an endless slew of competitors with a deep back catalogue, deep pockets or both. Of course, this erodes Netflix’s advantage. While Netflix is planning to invest a massive US$S17 billion on original content in 2022, it’s hardly a leading position. In addition, much of its long-tail content has been removed in recent times, as its former suppliers (like NBC, Paramount and Disney) have become direct competitors.

  • Apple TV is expected to spend US$7 billion this year on content
  • Amazon Prime will spend US$13 billion
  • Disney is investing a colossal US$33 billion to grow their bank of nearly 100 years in deep content and nostalgia
  • Paramount Plus is also investing a large sum of $US15 billion in 2022

Without even considering all of the VOD platforms, it does seem like the market has got this right and is asking hard questions about the true worth of certain stocks in this and other tech sectors. All of a sudden, Netflix looks expensive and replaceable.

It is funny how often the market fails to look into simple financials until stocks start heading south.

Bonus: Speaking of Streaming, Catch up on my TV Show, The Rebound, latest ep. the Internet of Things. Tomorrow we explore Web3 – 12.30pm on Channel 9

Next-gen content

As far as entertainment goes, it is financially impossible to compete with platforms where the content is generated by users for free. YouTube, Meta platforms and TikTok have the advantage of literally billions of content producers working for free. Ironically, it’s the dream of many content producers that their work goes viral and they are eventually picked and paid to make something for a streaming platform. It’s easy to delineate that these platforms don’t compete directly, but in reality they do. They are all competing for attention. Attention is something the market can never get more of, despite the corporate investment in chasing it.

From a marketing and technological perspective, it is clear that spending more on content is not a sustainable strategy. However, it does feel like there is a shift in how content is made and consumed. For any streaming platform to stand out from the crowd, greater creativity is key. Netflix has shown signs of this via its interactive Choose Your Own Adventure storytelling – like Bandersnatch – in which viewers make decisions on how the story unfolds. Another longer-term tech possibility is deep fakes that allow viewers themselves to literally appear in the shows via face swap technology. But the leading light in the future of content is clearly TikTok. (Follow my new content experiments on Tiktok here.) TikTok has managed to launch several simple, yet insightful, innovations that allow content iterations and layering on original pieces, combining something original with crowd participation. Their first move was to grant users the ability to grab someone else’s audio, and more recently, use it in duets. This one here is a classic duet song about Crypto Kids that went super viral last week. It’s brilliant. They really have gone beyond sharing and developed a new kind of iterative layering no other channel has conceived – so simple, yet so effective.

The take out here is that consumer-driven insight and utility always beats big budgets. A lesson we need to remember when investing or building our own company.

Keep Thinking,

Steve

Enlightened Loyalty

Loyalty in life matters. But one thing we should never be loyal to, is a corporation.

Corporate loyalty is one of the most foolish decisions we can make, simply because companies, aren’t real. They are a legal-financial construct invented by humans to literally remove human oriented risk. And we can be sure that despite what they say, a company will never be loyal to anyone inside it. The ‘thing’ can only be loyal to its corporate objectives. It’s designed that way on purpose.

But here is what we can do – be loyal to the people we meet inside them. That has the potential to be enduring. This has the potential to extend beyond the original corporate meeting place because it is between people.

One of the most important decisions we can make – is what to be loyal to. On this my advice is simple, be loyal to people, not things or market based constructs. The irony of course, is that the more we focus on human loyalty, the more the companies and market places we inhabit benefit.

Speaking of loyalty – This weeks Episode of The Rebound is all about Gamification & Loyalty. It’ll be shown on Channel 9 Nationally at 12.30pm. We are now in our 3rd season which is pretty cool.

I remember the first pitch meeting we had with Channel 9. I said that we think smart Australians want to watch something a little more educational than seeing strangers get married on an island or at first site. A risky move, but it worked. I was loyal to what I actually believe. And when it comes to pitching I always say that the audience believes, what you believe They can smell it – and there is nothing more compelling than self belief. And while, we still haven’t cracked prime time our audience was up 61% across season 2. So thanks for all who are tuning in.

The first 2 episodes have already run. Ep.1 was all about Data and Algorithms – with clear explanations and hacks to get them working for you. Ep.2 was all about the Freelancer, something close to my heart because I am one.

And if you haven’t had enough Sammatron – here’s a radio interview I did for Talking Finance (nerdy I know) about why Elon Musk literally can’t afford to buy twitter. Yes, you read that right. The world’s richest human with his $250 billion+ in net worth, can’t raise the cash. Nearly all of his wealth is in Tesla Stock, and he hasn’t got the $43 billion in cash needed to buy it, and he can’t access it either. You can listen in here to find out why. I speak at 23 min mark- a simple insight into how investment markets really work.

I actually posted this interview about Elon Musk not having the money to takeover Twitter – and the tweeting Taliban descended upon me with hate mail. Lol. It’s an interesting example of misdirected loyalty. Elon’s fans, or should I say acolytes, think that he can do no wrong. No doubt he is a genius who has changed the world, but I think it is about time that we kibosh the idea that the person with the most money is always correct. Wisdom isn’t a financial construct, and neither should loyalty be.

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Keep Thinking,

Steve

The Weirdness of Tech, Storytelling and Putin

The story you tell yourself determines your future.

Right now, horrible war crimes are being committed because of the story that Vladimir Putin has told himself. In his mind, he is a tzar who will reunify the old USSR, and will consequently go down in history as a great, powerful man. Though the validity of his story is questionable, we can be sure that the story he has told himself is the motivation behind the actions he has taken. Ultimately, it will define his future.

Stories are important. They are far more powerful than the truth. If we take a story to be true, then we’ll find ways to justify it, define it, and eventually act it out. As our minds think, eventually we become.

Now, let’s take the story of Elon Musk. No doubt – he is a genius, though he does act irrationally at times. He has certainly changed the world through electrifying transport and putting satellites into orbit. Musk has also made several stupid comments, accumulated US$40 million in fines for securities fraud and left in his wake a long list of broken promises, including putting 1 million robotaxis on the road by 2020. Today, he still can’t scale up to more than 750,000 cars a year, and there are exactly zero robotaxis on the road three years later. His promise of a Hyperloop is equally foolish when you realise he has basically rehashed an inferior version of a train.

But the Cult of Musk is stronger than the truth. Say a single negative word about him in any social forum, and his acolytes will attack you like a pack of wild dogs, accusing you of being a Luddite and not getting it. It doesn’t matter what the truth is. Musk’s story galvanises his fans with a real sense of religiosity. Recently I commented on a TikTok video featuring Musk proclaiming degrees are worthless and that you can learn anything without it. I agree – in many cases this is true. However, I made the mistake of posting a comment that I prefer my doctors to have medical degrees. I had 43 comments rain down on me that varied from accusing me of jealousy to claiming the entire medical industry is a scam. You should try it – click here and make a comment about an Elon tweet that doesn’t support his views, and you’ll see what I mean. There’s also a chance you’re reading this and thinking, ‘I thought Samma was into tech…. wow, I’m surprised’. Let me reiterate. I’m into science, humans flourishing and pointing out our foibles along the way. Storytelling is a powerful force that, like any technology, can be used to emancipate or fool people.

What’s most interesting is that it isn’t just individuals who can buy into a fantasy. We can have collective hallucinations. As I write this, the market value of Tesla is greater than the combined market value of the ten next biggest car companies. While Tesla had an early lead in EVs and autonomous vehicles, it’s now clear they have very little, if any, advantage. This is the financial value of story. I often say that Tesla is the world’s first trillion dollar story. If I had the choice to own either Tesla, or the ten next biggest companies that includes Ford, Toyota, GM, Daimler, BMW, Honda, and Volkswagen, I know what I’d choose. Without a question, it would be the ten auto manufacturers that collectively produce more than 50 million cars a year. The share market – which is meant to be a rational means of capital allocation – says Elon’s 705k annual production and ‘story’ is worth more.

Thought for the day: The story is always more profitable than the truth.

Now to you. What story do you tell yourself? The story of your capability, where you are going, and why you belong there? I tell my clients this all the time – they believe what you believe. The market looks to your story – the one you tell yourself first. By inference, this will the same story you are telling them, and often they put a value on that story.

Stories are what humanity buys into, simply because anything physical in nature starts as an idea or blueprint first. From building a house to putting a man on the moon. Our trajectory depends on our personal stories more than we give them credit for.

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Keep Thinking,

Steve.

You’re Not Ready

A Marketing Director once told me, “You’re not ready yet, Steve. You need another 12 to 18 months in your current role.”

I took it in good faith. The conversation was regarding my filling a Marketing Manager role, a step up the corporate ladder from where I was. Then the next week, it was announced the person who was taking the job came from sales and had zero brand marketing experience. That was when I learned what the Marketing Director really meant.

“We don’t want to give it to you, Steve. We like this other bloke more…but we’ll tell you something digestible for now.”

Whenever anyone tells you that you aren’t ready yet, it can mean a lot of things – but it has nothing to do with being ready. Why’s that? Because no one is ever ready for anything.

Before anyone is given a chance to shine in a new role, there must be a leap of faith from someone, somewhere. Inside corporations, a great myth is perpetuated by managers that workers win their roles based on qualifications and experience alone. Mostly, managers give opportunities to the people they like, who went to the same school, follow the same football team, wear the right clothes. Someone not too different to them. It’s rarely about competence. If the game of corporate snakes and ladders were about competence, there’d be far fewer instances of CEOs pocketing $10 million to go away quietly because they did a terrible job. The corporate game is very different because what powers its success, the infrastructure, already exists. Most managers are simply riding it.

I haven’t been ready for any of the important milestones and projects I’ve done in my life. But I worked it out as I went along. Unless we are talking about something serious like flying a plane, engineering bridges or performing surgery, being ready is a corporate hoax. Ninety nine times out of a hundred, what needs to be learned can only happen once you are actually doing it. The mistakes we make literally becomes the readiness requirement.

When I built this with Raul, I had no idea what I was doing.

When I wrote my first book, The Great Fragmentation, I had never done that before.

When I wrote the first scripts for The Rebound and appeared on the TV screen, I wasn’t ready.

And now, I’m not ready to 3D print a house with Tom – but I’m doing it anyway.

I have never been ready for anything, and neither will you. So don’t believe them, and don’t wait for it. If someone tells you are not ready yet – it is time to leave.

Keep Thinking,

Steve.

Everyone will own NFTs

Art is just the start. By the end of this decade everyone reading this blog will own a large number of NFT’s. But they won’t be digital art, they’ll be part of a new combined commerce market where digital and physical properties permanently overlap and interact. But from now on it will serve you well to read the words ‘Smart Contract’ whenever you see the acronym NFT. Buckle in – we are about to get the missing link to the Internet we were promised in the mid 1990’s.

When it comes to market growth, NFTs are the clear winner of 2021. This year sales topped $A12.7 billion which represents a 2,500 per cent jump on 2020. These have largely been made via the Ethereum crypto currency and blockchain which, if anything, points to the importance of this crypto because it is “Turing Complete”. This means that the currency is actually programmable, like a computer. Bitcoin can’t do this. Ethereum will be the crypto which becomes the fabric that holds together the smart contract economy.

In 2021, Ethereum had a 700% increase from $US591 exactly one year ago, compared to Bitcoin which rose by, a still heady 266%. While the value of NFTs is crazy big, I can’t help but think that NFT sales wouldn’t be nearly as high if people were buying in fiat currency. Buying them in Crypto (Ether), must feel a little bit like spending ‘found money’ – especially if you’ve held the crypto for some time.

But let’s not let the NFT bubble (and it is a bubble), detract from the long game. The functional use cases for NFT’s which will emerge and change everything. I’ve listed below some use cases which are quite mainstream – to stimulate the mind on where this can, and will go. What we need to remember about NFT’s is that “Non-fungible” more or less means that it’s unique and can’t be replaced with something else. It serves a unique purpose and will in the future be programmed to automate in market transactions related to the NFT.

Property Rights: Your house title will be an NFT. It will state who owns (owned) the property, mortgage details, rates and other legal details. All people involved in a property: the owner, the financier and the Government will have access to data related to the property via private keys. This will reduce administration and costs and keep the details secure. Contracts for this property will automate payments between parties. Similarly, rental agreements will become NFT’s and data related to the rental including property conditions will be baked into the blockchain to avoid disputes.

Digital Identity: NFT’s will be used as a means for issuing important documents. Things like passports, driver’s licenses, IDs, health records, education credentials and the like, could all be tokenized and get their digital representation in the form of NFTs. Doing so would allow the authorities to check the validity of the document by seeing whether or not it is connected to an official NFT. With this, forged passports and IDs would be practically extinct, which would likely lead to a major disruption of all kinds of criminal activities around the world.

Events: Many consumer goods we purchase in the future will have NFT’s attached to them which give us access to events. Buying the latest album from your favourite performer may include an NFT which automatically gives you concert tickets in the front row., or even a back stage pass. All sold for a premium to super fans, or early adopters, or even speculators! Buying a this years premier league jersey of your club might entitle you to a seasons ticket to each game. Or a haute coutere dress could get you into an exclusive fashion show. It could even get more interesting than that – imagine an NFT becoming shares in a concert where the NFT owners underwrite the cost for Drake’s next world tour and those who buy the NFT’s share in the profit. All of this is possible.

Loyalty: The simple and classic example is frequent flyer miles. In many ways this system already operates much like NFT’s can. But, in the future there will be a market where we can trade our loyalty. I currently have more than 1 million frequent flyer points (sad I know) – I can’t use them all – in an NFT market place I might be able to sell 100,000 points to someone who wants to fly business class to London and receive $5000 for it. The buyer might get the flight and half the price and I’ve made some cash. It will be game changing technology for brands and loyalty.

Subscriptions: In this realm subscriptions can go well beyond streaming services and online news. Imagine a subscription coming with your next new car. Not only do you get the car – but you get access to certain ride sharing services simply by using your NFT. A car won’t just be a car – it will be a mobility service.

It’s Tricky: NFT’s will really shake up how intellectual property and contract law works the world over. The Hollywood studio Miramax recently filed a lawsuit accusing the director Quentin Tarantino for copyright infringement for his plans to sell NFT’s based on the screenplay for his 1994 movie “Pulp Fiction.” Tarantino’s NFT’s include a collection of seven uncut “Pulp Fiction” scenes as secret NFT’s, meaning their content would be hidden except to the owner. The content includes the first handwritten scripts of “Pulp Fiction” and commentary from Mr. Tarantino “revealing secrets about the film and its creator,” according to the release. Miramax contended it had certain “broad rights” to “Pulp Fiction” because the director had “granted and assigned nearly all of his rights” to Miramax in 1993. It will be interesting to see how this and cases like it, get resolved.

The Future: The reality is that buying anything physical can should come with a digital token (NFT). Even if it is unknown how the token might be used in the future, smart companies should start adding them their product portfolio now. The functionality can be added later. Likewise, anyone selling digital or virtual goods should be adding NFT’s, which at some point could get something physical added to it.

My advice is simple, pay attention to this space. Experiment and be the seller. Most of what is being bought today will be worthless tomorrow, but those who seize the real smart contract opportunity could invent something which changes industires.

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Keep Thinking,

Steve.