Tag: features

Unsynergy

Posted on by Steve Sammartino

Guest Post from Mick Liubinskas from Pollenizer.

—————————————————————–

Department of Startups – Community Announcement

Unsynergy – where the whole is less than the sum of the parts. Often caused through too many features aimed at too many people with too much information.

86.3% of startups are injured or killed each day due to Unsynergy. Please help us stamp it out once and for all.

The worse thing about Unsynergy is that the person who is inflicted with it is unable to see the symptoms. They keep adding more things to their startup – more features, more content, more options – whilst they are slowly (or often quickly) committing suicide.

Most people on the outside, looking in (e.g. customers) can see Unsynergy for what it is. Though sadly, they rarely care enough to let the founders know. (Or can’t find the feedback button amongst the 100 other options.)

Founders, please understand, more is less. Less is more. Less is great.

To bastardise a great quote, “Great products are finished not when there is nothing more to add, but when there is nothing more to remove.”

Fight Unsynergy, Remove a Feature Today!

Thanks, Mick Liubinskas.

pollenizer.com
Subscribe to The Buzz Newsletter


Feature Creep

Posted on by Steve Sammartino

The art of adding features to any product or service is this:

Those who need or want the new features can find them easy.

Meanwhile those who don’t need or want the features don’t even notice them. They are invisible.

Sounds impossible to do, but I think the team at twitter are doing a pretty good job of it. The way I’d try and achieve this would be by making sure the visual structure doesn’t change, and the sequence of events to use it is not interrupted.

shhh – here comes the controversy.