New York Series: ‘Food Porn’ from Dean & Deluca

What is gourmet today, is mainstream tomorrow. We’ve already seen the gourmification (yes, I just made this word up) of products, including Chocolate, Yogurt, Soup, Coffee, Softdrink, Bread, and Ice-cream to name a few. So in the spirit of stimualting ideas for entrepreneurs, here’s yet another photo essay of the high end supermarket experience at the Dean & Deluca store in NYC.

It’s again clear that this photo set can do much more than more words:

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The question for young entrepreneurs is this:

Which category in a boring old supermarket can you re-invent?

Maybe you can show some of the old boring food conglomerates like Kraft & Nestle how out of touch they are with emerging consumers and ‘real’ food values.

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New York Series: So much advertising

I am absolutely flummoxed at how deep the media channels flow in the USA.

I’ve never such visual pollution in one city. So much advertising.The thing I’m most surprised about is the ethical (pun intended) pharmaceutical category. TV advertisements for Drug X, encouraging people to go to the doctor to see if they have disease Y, in which case they should ask the doctor to prescribe drug X. This is so wrong, on so many levels. Start ups out there, please be in business for good – sales should be your secondary objective – helping people your first.

times-square

Sure, Times Square is kind of cool to look at, a real visual orgy. But it just never ends.

If you’re in the media business in Australia or Europe, there are plenty of new spaces which can be leveraged. I’ll provide a summary of new media channels with a photo essay at the end of the trip. But in the interim here’s a link to an historical advertising photo stream I found on flickr. Quite interesting.

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