What is gourmet today, is mainstream tomorrow. We’ve already seen the gourmification (yes, I just made this word up) of products, including Chocolate, Yogurt, Soup, Coffee, Softdrink, Bread, and Ice-cream to name a few. So in the spirit of stimualting ideas for entrepreneurs, here’s yet another photo essay of the high end supermarket experience at the Dean & Deluca store in NYC.
It’s again clear that this photo set can do much more than more words:
The question for young entrepreneurs is this:
Which category in a boring old supermarket can you re-invent?
Maybe you can show some of the old boring food conglomerates like Kraft & Nestle how out of touch they are with emerging consumers and ‘real’ food values.