We Need a New Mailroom

Why would we need a mailroom, I hear you say. The reason is simple: the mailroom wasn’t really about the mail. Sure, it was the place where the mail was sorted, sent and delivered, but ironically, it delivered much more than that.

The mailroom was really a place that served lots of important, and since lost, functions for many big organisations. Firstly, the mailroom was an entry point. It was a place where people could enter a large and respected organisation with few formal qualifications. It was a classic back door entry into what we might call a restricted building. It was a way in, especially for those who didn’t fit the mould or thrive in a traditional schooling environment. They could find a way in, forge relationships, learn about the business from the ground up, pay attention, hear the whispers in the hallway and learn about the business actually in the metaphorical trenches. It was a quasi-business apprenticeship model.

Now, you might be thinking, “Oh well, it doesn’t make that much difference, because there are still plenty of youngsters to choose from in pretty much every industry.” Let’s add that all too often, today’s youngsters are over-qualified for the first jobs of their careers. But here’s where this entry point differs. It attracts a different type of a person. A person who comes from a different path and who might have a way of learning that’s different to traditional graduates. A different way of seeing the world. Perhaps less academically inclined but with a different kind of smarts. They may have learned kinesthetically, been better at observing interpersonal dynamics and understanding how politics plays out at work. You might have even met a great leader who came via the non-traditional path. I have, more than once.

One person I know who entered this way is the best leader I’ve ever worked with. Smart, strategic, considerate, empathic – this person has it all and he started in the mailroom of an advertising agency. I’m not even sure if he finished secondary school. Today, he runs a multi-billion dollar business in Australia. He’s different to most other leaders I’ve met, who have taken a more traditional path via formal education. I put it down to the mailroom being very different to the textbook. While we are, importantly, increasing the diversity of people in organisations, we are ironically decreasing the diversity of their arrival journey.

Over the past 20 years, slowly but surely, entry level administrative jobs have evaporated. First it was the typing pool, then the mailroom, and today, only the most senior executives are afforded any kind of administrative assistance. Yep, we send our own mail – mostly electronically and the occasional FedEx. While that’s not necessarily bad – it has left a significant non-mail related gap in organisations. Maybe it’s time we imagined a new kind of ‘mailroom’.

Why I choose people over profit

I’m currently working on a TV  show with some major producers and media stations. I’ve teamed up with someone to make this a reality, and quite frankly the concept is strong – first of it’s kind globally and I know it is going to rock. Put it this way, it’s something the world needs right know a lot more than learning how to cook a soufflé or renovate a bedroom – as much as I love cake and nice houses, I care about peoples futures much more. This show once made, will help everyone who watches it future proof their lives.

During discussions with various people, it has been mooted that they want to do it, but might need to bring in their own people. You can guess the line…. get famous hosts and all the rest.. Which, for this concept isn’t necessary – it’s something different, it’s not not about shiny famous people. I was told at some point in the development process I might have to choose between supporting my team and people, or making the project work. And here’s what I said:

I’m loyal to people, not projects or profits. If that means a project might fall over, that’s fine by me, projects come and go, I value loyalty far more than a project or some profit.

Maybe I’m crazy, maybe I’ve missed out in the past by having this philosophy?

But here’s what I know, if the project is strong enough, we’ll find people who’ll work with us and our chosen team. In any case, the project has more chance of succeeding when the team is pumped, keen to work together and put their hearts in it because they believe in each other.

Only once we look after each other, is there ever enough to share around.

– – –

Join me in Melbourne on June 20th and get your mind around ‘The Lessons School Forgot’. 

I’ll be doing a talk on how to hack your way to a radical future, and answer all the questions you might have about finding a path to independence. It’s going to be a great night.

Click here to reserve your Free seat. 

See you then, Steve. 

A world before the World Wide Web?

Here’s a documentary I want to see. Two families living life as it was were before the world wide web arrived. For most homes that was some time during the 1990’s. I imagine life is very different for teenagers, toddlers and parents today compared to say in 1985. We’ve all seen the documentaries comparing life in the distant past – this farming one living like it’s 1885 comes to mind. But how would today compare to just 30 years ago – 1986 to 2016?

I think we’d find it is more different than we remember or younger people expect. I’d love to see a house, school, shopping, media, politics, transport systems all set up to run the experiment with a family or two. Document it – compare it to our modern economy and boom – compelling viewing

Someone go make it – it’s a cool idea for free. I’m sure a production company or TV station would love it.

You can thank me at the award ceremony.

Love, Stevie.

 

A little story about "A" players

'A' Players

No doubt you want your startup to be filled with ‘A player’ hackers and hustlers.

This is the common reason why we people talk up the importance of so called A players:

A Players attract A Players

while,

B Players attract C players.

Personally, I think we are all A,B and C players. What determines our quality of play is the culture we are immersed in. The people we are around, the tasks we are asked to do, whether this is the right industry or project for us, and maybe even the playing habits of those in charge.

I strongly believe A, B and C players are a function of the environment, not the person. We’ve all had periods and places where we’ve excelled and others where we have been the weak link. So in real terms, our job in any organisation should be about creating a culture where A players happen to emerge.

Follow me on SnapChat – search ‘Sammartron’ for more business insight.

Don't waste time finding the best person

The best person

Every now and again there’s a rock band who are global superstars, who also happen to have world class musicians in the band. Eric Clapton and Cream, Chad Smith of the Red Hot Chilli Peppers. But more often the great rock bands have a style and an ethic which is amalgamation of the players. But these players are not world class on their own. I’d put U2 in this category. The four Beatles make the Beatles. John Lennon was a brilliant genius and successful solo musician, but he couldn’t make girls scream on his own. He was different.

In startups what we are really building is a team and a culture. We talk about trying to find the best coder, the best UX guru, the ultimate growth hacker, but we should focus on is having the best culture where amazing collaborations can happen. If we want to be the best at something, we should probably be working on our own.

You should totally read my book – The Great Fragmentation.

Welcome to the culture of Extremistan

Jet pack flying

Famed author and modern day renaissance man Nassim Taleb talks about Extremistan. While his analysis refers to black swan events, randomness and outliers in the economic world, it seems as though pop culture is on a similar trajectory.

Tattoos used to be an extreme thing in themselves. Now real tattoo people have to differentiate through full body cover and face tattoos. Extreme Sports used to mean things beyond golf, football and athletics like motocross. Now they look more like base jumping, jetpack flying and cave diving. Game Shows used to be about trivia and family fun guessing answers to win cars. Now they involve near death experiences on tropical islands to win millions of dollars and potential reality stardom. Travel Stories used to be interesting enough when someone visited far flung Asia or eastern Europe. Now hardcore globe trotters visit Afghanistan and Honduras to ensure their story gathers more kudos.

I’m sure you can think of another zillion examples of the progression towards our culture of extremistan. It is a clear reminder we are in a world which is so connected and immediate that most things have already been seen and done. What used to be unusual is just the new normal. There’s very little scarcity when it comes to ‘things and activities’. And because one of the only things that is scarce these days is attention, many people are literally risking their lives to get it. This tells us much about the human condition. We crave attention. But attention is really just a proxy for something much more human. We want to be recognised and acknowledged, and maybe deep down we just want to feel loved.

What an opportunity. To pay attention to everyone, and not just those who will go to the extreme to get it. Genuinely caring about people and making them feel your love might be the best low cost strategy we can find these days.

New Book – The Great Fragmentation – out now!

Mindset & Tools

Digital Mindset

There’s a whole lot of tools we have at our disposal which didn’t even exist a few years ago. From a business perspective many of them present a counter intuitive option to the ‘Harvard Industrial Complex’. Yes, those established principals of what we thought we already knew about what worked in the market.

Trust the crowd to co-design our product? Are you crazy?

Get funding from future customers with out giving equity? How we going to do that?

Share revenue with content creating customers? Don’t be silly let’s keep it all for ourselves.

Co-opt with our competitors to grow the entire ecosystem? No way, let’s grow our market share instead.

Launch products with lower margin than those they’ll cannibalise? It’s uneconomic and stupid.

When the world changes, what once seemed ridiculous quickly becomes rational. Startups are now redefining what can work in a world driven by cheap and even disposable technology. It turns out having access to the new tools is not enough, we also need access to a new mindset.

New book – The Great Fragmentation – out now!