How to get investors interested

While watching the BBC television show the Dragons Den, quite often the ‘Dragons’ laugh at a business concept they are presented with and think it is ridiculous.

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Here’s the one thing that makes them eat their words every time:

Sales figures. Revenue, Customers, Repeat orders.

It’s only then they change their view from ‘not interested‘, to ‘I’m listening‘.

If you ever want to get investors interested, go see them once you’ve got sales. When you have revenue coming in it puts the kibosh on negative opinions. In addition,  it increases value of your business and reduces the percentage you’d have to give away for a cash investment.

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Business Pitch

The other day I was involved in pitching my business rentoid.com – I wanted to stay true to my beliefs and present a largely visual presentation to what I expected was an ‘info hungry’ crowd. The type who don’t mind a page full of words and numbers. My rule was no more than 6 words per slide. Some had only 2.

I think the format is pretty useful, so I thought I’d share it. Basically in each chart just change the word ‘rentoid’ and insert ‘your business’ and I think it would be just fine. It was for a pitching competition (I know they seem to be the trend of the day) and we made it to the final after a few stages so I guess it’s a method which has worked. It’s only 5 slides. I think talking to pictures works because it makes people listen, not read, and it shows you know your business.

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