They’ve started already with this clever spoof from Guinness of the James Boag’s Tasmania magic water advertisement – as blogged about here.
[youtube=http://www.youtube.com/watch?v=sX4mL1Xy8y4]
Radvertising or badvertising – What do you think?
They’ve started already with this clever spoof from Guinness of the James Boag’s Tasmania magic water advertisement – as blogged about here.
[youtube=http://www.youtube.com/watch?v=sX4mL1Xy8y4]
Radvertising or badvertising – What do you think?
Here’s some more radvertising from local Tasmanian beer brand James Boag. Watch it, then I’ll tell you why it is radvertising:
[youtube=http://www.youtube.com/watch?v=Xnc50XU8l1A]
Sure, it’s very entertaining, even funny. But as I’ve said many times before this isn’t why is ‘radvertising’, it’s because the creative idea is inextricably linked to the product…
The only negative, if there is one, is the potential for it to do a ‘category job’ for all beers Tasmanian, but that is inherent in their proposition and difficult to avoid.
The lessons for startups trying to create ‘radvertising’ is simple, make sure your ‘creative idea’ is linked the actual product.