Occassionally a consumer promotion does what it’s intended to do.
This is one such promotion.
Summary:
Surfers compete in a surfboard paddle race. The first four to the Red Bull buoy in each race will be the only surfers winched from sea to sky by the Red Bull helicopter, and whisked away to spend a weekend surf trip in a top secret location hosted by Ross Clark Jones & current World Champion Surfer Mick Fanning at an awesome beach house retreat. Winners will get to mingle with Mick, demo some awesome new boards and order their very own free custom surfboard!
Click the image above to check out the details.
Simple mechanics, enhances brand value, anyone can have a go, zero cost to enter, unobtainable prize which money can’t buy, worth talking about.
Sure, they’ve got the budget to do it, and I’m a self confused surf junky… but neither of these things are what makes it so impressive. It’s the idea, the execution and more so “The Experience” – even the losers will enjoy participating.
As life becomes more about experiences, rather than consumption smart startups will take notice.
What experience does your start up offer?
Kudos Redbull – again.