Technology transfer

Meet Trev.

 

 

Trev is small.

Trev doesn’t like going much faster than 120km per hour.

Trev only fits two people and two bags.

Trev can only travel 150km before he needs a recharge.

But Trev is efficient. He only costs 1.1cents to recharge per kilometer. Trev makes petrol look silly.

 

Here’s the thing. Trev is only possible because of advances in mobile phone battery technology. A classic case of technology transfer. The question entrepreneurs should be asking is what technology can we utilize from industries adjacent to us?

 

You can read more about it here.

Game Changing

Often a certain product market or category has a definite paradigm. Take eco friendly or hybrid electric vehicles. They always look like quirky space mobiles.

 

 (Toyota Pruis)

 

Elon Musk, one of the entrepreneurs of our time – has decided to be game changing instead. His new all electric Tesla Roadtster is anything but quirky and weird.

 

 

(Tesla Roadster)

Surely this design will get the blood pumping in any car enthusiast.

 

If you want your start up to be a game changer – ignore existing category expectations.

Now Get Lost – Hummer?

Hummer have recently launched in Australia. The opinion of the Hummer is quite a divide of love / hate.

 

Below is a picture of the outdoor campaign which is running on trams and outdoor super sites.

 hummer.jpg 

The tag line “Now get lost” – Hummer, is not without a subtle sense of irony.

 

Did the marketing team in charge consider the negative flack many give the Hummer? The unwanted gas guzzler? Is the copy line appropriate for launch a campaign?

 

The startup blog opinion on Hummers isn’t relevant. What is relevant is the lesson for entrepreneurs:

 

Always consider the ‘multiple angles’ of any copy line.