“It has to start somewhere, it has to start sometime. What better place than here? What better time than now?”
Category: copy writing
Great Quote – Straight from the TweetDeck
More ‘Badvertising’ – Cadbury trucks
After the viral success the Cadbury Gorilla achieved, there is nothing to like about this follow up advertisement.
[youtube=http://www.youtube.com/watch?v=BX7dFmxqb60]
According to startup blog here’s why:
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Poor branding, the brand is just an addendum
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There’s no real link between the category, chocolate consumption and the advertising idea
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It’s not particularly sneeze worthy (using a Seth-ism) and slightly boring
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The budget seems a lot bigger than the idea
Start up lesson: Sometimes big budgets can be a disadvantage.
Given I’ve recently consulted for Cadbury, you can be sure my opinions on this blog are real and never contrived or influenced.
Hemingway – A short story
Hemingway once wrote a story in just six words (“For sale: baby shoes, never worn.”) and is said to have called it his best work.
Heads up from wired.
Belief vs Policy
Sometimes a belief is more poignant than a policy. Here’s one of ours for rentoid.com
Click the above to see & share it.
What does your start up believe in?
The difference between ‘Innovation & Different’
While watching entrepreneurs pitch their business earlier this week at the Pitch Club in Melbourne Australia, and colleague and I were disappointed at what some people believe to be innovation.
Shannon from Shannon says and I agreed that what many people call innovation is simply – different.
Here’s a clear delineation of the two which is a startup blog mashup of multiple dictionary definitions.
Different: unlike in form, quality, amount, or nature. Distinct or separate. Unusual or differing from others.
Innovation: a creation, new device or process. The result of study and or experimentation which improves the desired outcome / usage of said device, process or creation.
Sometimes we only need to understand the true meaning of our words to determine if we are ‘on track’.
Decision time
Writer and pop culture specialist Thomas Hine reports the following: When consumers enter a supermarket they are exposed to 30,000 products in the average 1,800 seconds they spend walking the store.
Translation – any product only has 0.6 seconds to make an impression.
Imagine how little time we have before a web browser clicks away…so we’ve got to keep it clean.
The façade matters – a lot.