The accidental startup

Concentric circles

Solve a real problem for real people, don’t turn up with an idea in your head.

Find the smallest most passionate audience you can locate with this problem. The size of this audience is not important, their attention and feedback is.

Don’t worry if the solution doesn’t use tools you created or even end up as a business. The solving is what matters, solve often enough and good things will happen to you.

Listen to and serve your small audience as if they are family.

Solve more problems based on opportunities arising from the first solution. Grow outwards in concentric circles.

Stay true to real solutions and micro audiences.

Do these things and you’ll end up with business regardless of your intentions.

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