Startup culture is becoming a big thing in the wider community. It’s seemingly graduated from a high tech nerdy subculture into a mainstream pop culture giant overnight. But is it really anything new? Or is it just a rebranding of small business as we knew it with some terrific superlatives and rockstar billionaire game winners to give us that Bruce Springsteen stadium rock ethic? Certainly the technology revolution we are all living through is significant. Significant enough to make it easier than it has ever been in history to start a business.
Net result is that startup culture hot. Just like grunge music was in the early 1990’s. Anyone with a pair of ripped jeans in a dive bar was in a band. And now anyone with a wifi connection and a laptop is launching a startup. The simplest way to remind ourselves that everything is a remix is to kick it old school and see how our new startup words stack up:
- Pivot – used to be called adapting to the market.
- Iteration – used to be called a product improvement.
- MVP – used to be a prototype or a test market.
- Growth Hackers – used to be what marketers and sales people were called.
- Truth North -used to be known as the single minded proposition.
- Runway – used to be known as the bank balance and how long we had left before going bust.
- Burn Rate – used to be a sign that this new business venture wasn’t going so well.
- Lean – used to be called doing things on a budget. (Oh, The pyramids were the first lean startup….. those pyramids were meant to be big square blocks but they ran out of materials, and just went with the pyramids instead – turned out to be a killer feature.)