Address is approximate – Imagination is vital

I came across this piece which is a totally brilliant mash up on of film making and Google maps. There is no real technical genius in this. A few simple time lapse techniques is all it is. The real value is the imagination need to think of this new use of an omnipresent technology. As I have said before the art of business in the new world is taking the seemingly disparate and creating new meaning.

This almost made me cry. Enjoy.
[vimeo w=400&h=225]

Address Is Approximate from The Theory on Vimeo.


1 Comment Address is approximate – Imagination is vital

  1. Laura

    That was.. amazing.
    I kept waiting for the human to come in and find the car and figure infront of the beach.

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