Obey your hunch – Leo Burnett

I happened upon a great quote today from revered Ad Man Leo Burnett which is probably more appropriate for entrepreneurs than advertisers:

“Steep yourself in your subject, work like hell, and above all, love honor and obey your hunches.”

Hunches matter. In startup land we are not in the business of research or satisfying a majority. Rather, we are in the business of sensing a shift and inspiring a minority.

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