Why junk mail matters

Junk mail is not named correctly. It should be called Research Mail, Zeitgeist Mail or something much more complementary.

Here’s a list of great things it does:

  • It tells us what people think they can sell
  • It tells us the price of things, probably our competitors
  • It tells us who can afford to advertise
  • It tells us the economic conditions of the day via the discounts made
  • It display the advances in technology
  • It tells us what’s hot
  • It keeps us in touch with the business environment more than the Wall Street Journal does

It’s an entrepreneurs best friend. Startup blog says read your junk mail.

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4 thoughts on “Why junk mail matters

  1. Junk mail has always been the best mail to get, ever since childhood. Except for b’day cards with money in them 😉

    Josh (@josh_moore via twitter)

  2. totally agree, however environmentally speaking – its not that friendly.
    MobiQpons could tick both boxes however – check it out

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