The game has just begun

Humans really love to count things. How much money we have in the bank. Our annual salary, the value of our 401K fund, crowds at football games. How hot is is in degrees, the level of rainfall, and of course the holy grail of irrational counting – number of frequent flyer points we have.

Mobile technology has really changed the number of things we can count and compare. When everything can be counted, and people care about how much they have versus the other guy… well it can have a dramatic effect on human behaviour and business. Jesse Schell gave a great talk on the evolution of gaming this year at DICE and I can’t stop thinking about it, so I have to share it.  If I was you, I’d watch every second of it. Click here to watch it. Enjoy.

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