How to launch

The best way to get to market in today’s world, that is the bootstrapping, information dense, non factory, everyone can outsource digital world, is to set a launch date and stick to it. Put it where you’ll see it 19 times a day in big black writing.

The only things that go into the launch, product or website need to be achievable by that day. We keep it, we compromise to make it if we must. We know it will not result in perfection, but momentum. Once we get here (live in market) then the next launch starts. The first improvment if what we already have, based on real world feedback. Rinse and repeat. This is how to startup in 2010.

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