Convention busting – retail

Long held wisdom in the retail industry is that items must be displayed on shelves by category. Idea being that we know what thing we are looking when we shop. But what if we’re just browsing? What if we don’t want anything in particular? Bring on Smiggle – stationary retailer who display their range by color.

Eyeball worthy…. I better go check out what they have in purple.

They aren’t the only ones moving towards it, asĀ  on line retailer etsy also display their range on line by color, with an amazing interface – check it out. It just works.

What other conventions need to be busted in your startup category?

1 Comment Convention busting – retail

  1. Ross Hill

    Very awesome. Have you seen Mission Bicycle? They started with an online store then tried to recreate the online experience when they built their offline retail store.

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