Digital footprints

The coolest thing about digital media is this: The footprints last forever. Which means that some small promotional activity and links will endure, and sometimes pull a Jesus and get a second coming. Just like we did with rentoid.com on our www.iwearyourshirt.com promo. We recently got featured in the Fox News New York spot. The story wasn’t about us, but we had a good spot in it. You can watch it below.

http://www.myfoxny.com/dpp/good_day_ny/getting-paid-to-wear-a-shirt-20100308

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One thought on “Digital footprints

  1. This is a good point although I have seen times when they don’t last.

    For example: my blog used to get a lot of traction as a result of my interesting comments and discussion on Leo Babauta’s blog Zen Habits. However, he removed comments a few months ago so I lost my links.

    I think the key here is to focus on continuing to make new footprints and to put your primary focus into areas you can control.

    Great post though Steve 🙂

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