I’m not sure if this is viral marketing but it is certainly cruelty to insects.
[youtube=http://www.youtube.com/watch?v=ldC7FQiUJ6s]
How else could your startup be promoted by living things other than humans?
Would you want your startup to be associated with cruelty – I wouldn’t.
Also a solid viewpoint here from Xavier Shay
I respond on my blog:
http://rhnh.net/2009/12/06/insect-marketing