Sure we live in a mash up society. It’s acceptable to bootstrap. It’s OK to learn on the job in the digital arena. What’s not acceptable is to get worse. To not reach previously set quality benchmarks. In any business, no less your start up. All of the self made youtube stars invest time in the final production of their content. People expect a higher level of quality these days especially if we want to gather long term fans and loyal viewers. Production values matter. What was acceptable in 2004 in not acceptable in 2009.
So when Miley Cyrus throws together a home made video of her leaving twitter seen below, we realize how much value her producers add to her usual output – seen underneath.
Home made Miley
I myself, need to improve the videos I make for rentoid.com. So I’ve recently been investing a lot of time learning how to use iMovie editing software.
The lesson for startups is to invest in our digital output. A little more effort in production can be the difference between gathering customers and looking like an amateur.