In startup land the tactics we employ are far more important than our total business strategy. They are more important for one simple reason:
Tactics are short term. Strategy is long term.
Our goal as entrepreneurs in the short term is to get to the long term. To think, to invent, to create to build and ultimately to survive. If we survive long enough our we’ll be able to test our strategy in market.
Strategy is the domain of large companies who have revenue and time. In the world of the startup we must be tactically superior to get a chance to play in market. Often the tactics are not as the strategy intends. But unless we progress and gain momentum. The ultimate strategy will never see it’s place in market.
The lesson for startups is simple. Our tactics give us a chance at being straetgic in the long run.