We often define value in monetary terms. I try not to. Because value is quite simply not defined as such in it’s primary meaning.
The dictionary defines value as the following: relative worth, merit, or importance.
That said, we ought define the value of what we do and create to how important it is for us and the people around us. If we do this, the money will find us.
Speaking of people….
Here’s a list of things people are not:
- Targets
- Numbers
- Revenue opportunities
- Resources
- Demographics
- (Insert marketing jargon here)
Only when we treat whoever we are dealing with in buisness like people, will we get the positive response we are hoping for.
