Greg Borrowman, the editor of Australian Hi-Fi magazine, has another one. He thinks we’re yearning for what was lost when analog music yielded to digital.
“CDs have no personality; they’re set and forget,” he says. “With vinyl, it’s ritual. You slide the LP out of its sleeve, then deftly remove it from the inner dust jacket, making sure not to touch the playing surface. You place it on the platter with both hands, like an offering. You clean the record’s surface and perhaps the stylus. Only then do you lower the tonearm to be rewarded with the music.”
What rituals are you creating for your startup?