New York Series: Magnolia Bakery – In content is rad.

Still got a few New York stories up my sleeve.

If anyone had any doubt that mainstream media is ‘still’ the most powerful communication tool, here’s some proof. While in New York we just had to check out the famous ‘Magnolia Bakery’.

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The only way I had ever heard of this infamous business was via the TV show ‘Sex in the city’. It wasn’t advertised during the program, but in content. That is, discussed during the show, part of the story. This only ever happens when we have a ‘worthy business’, something worth talking about because it is so cool.On many occasions during my stay the line to get in was all the way down the street. And the cupcakes were tremendously yummy.

And so it proves a few things:

  1. Mainstream media ain’t dead yet.
  2. In content is way more powerful than paid for advertising
  3. Only ‘cool’ stuff ever gets talked about.

Startups,  go make some cool stuff.

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