Brand Definition… kind of

An actual definition of brands here on startup blog would be both boring, and downright insulting to my readers… Instead something better; A bit of brand anthropology reverse engineering.

We use brands to tell our story, to make short cuts. To define ourselves.

That said we all have brands we use to define ourselves to others. Brands like the suburb we live in, where we were educated, the companies we have worked for, the job titles we have got, the past times we participate in, the beer we drink and the car we drive….

So then we must consider this; How would our people, our customers and our brand users feel if they had to define our brand as part of them?

Would they be happy to do so? To reference us as part of them?

If yes – we are in an awesome place.

If no – we have some work to do.

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