I’m sure there are examples of people who’ve been successful by simply being good at what they do. But there are more examples of world beaters who are ‘into’ what they do.
I’m into this blog. I love writing it. I did it with as much enthusiasm when 10 people read it each month as I do now when more than 20,000 do.
Some of my favourite entrepreneurs are really into what they do.
Branson loves music & flying.
Trump loves real estate & the deal
Steve Jobs is really into design & aesthetics
Lindsay Fox loves trucks and cars (he even has ‘truck driver’ as the title on his business card!)
Doug Warbrick loves surfing….
Doug and his surfing partner Brian started Ripcurl, the surfing company. They started making surfboards in the late 1960’s and shortly after made some the first surfing wetsuits the world has seen. In fact their first wetsuit was made from a rubber carpet underlay they pulled up from a floor with an old pre world war 2 sewing machine – great bootstrapping. He made the wetsuits so he could endure the harsh Victorian winter and enjoy the best waves of the year down there.
They just kept making really good surfing equipment. Which they also sold, 40 years on Ripcurl is now one of the three dominant companies in the Industry, valued at well over $500 million.
Ripcurl founders & store circa 1970, followed by curent retail outlet
Are you into your job, business or startup, or just passing the days?
The best innovations no less ‘ entrepreneurial success’ comes from people who are really into what they do.