Steven Wright – Comedian or Marketer?

Here’s a great quote / gag from Steven Wright:

“I went to the general store, but I couldn’t find anything specific!”

Very funny stuff. Mainly because we never, ever by anything general. We buy something we want – a specific item, or see something we like and buy ‘it’ on impulse.

Start ups – Be specific.

2 Comments Steven Wright – Comedian or Marketer?

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