Game Changing

Often a certain product market or category has a definite paradigm. Take eco friendly or hybrid electric vehicles. They always look like quirky space mobiles.

 

 (Toyota Pruis)

 

Elon Musk, one of the entrepreneurs of our time – has decided to be game changing instead. His new all electric Tesla Roadtster is anything but quirky and weird.

 

 

(Tesla Roadster)

Surely this design will get the blood pumping in any car enthusiast.

 

If you want your start up to be a game changer – ignore existing category expectations.

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