JJ of Jaffe Juice is running an experiment to test the theory of his new book – Join the conversation. And it’s this:
Use new marketing to prove new marketing (or UNM2PNM for short)
The underlying thinking is that he use the approaches discussed in the book to promote it – hence providing a proof of concept.
So he’s given 150 books to bloggers and the like (me included) who’ll review it and ‘start the conversation’ – good bad or ugly. So when I get it, I’ll review it right here on start up blog.
It’ll be an interesting experiment to see how the book does in market.
I’ll be curious about what you think.