Would you know what this shop is selling?
I wouldn’t.
Sometimes our shop front, work car, uniform, office, church or website is where the decision is made on whether or not our service is for them.
The good news is, just like a shop window we can:
- change it if we’ve got it wrong (all of us at some point)
- use for promotional purposes (Ebay)
- rotate the message (fashion outlets)
- keep it clean, defined and single minded (Google)
If our business is in the digital world we have the advantage of a low cost change over.
Start up lesson – make sure people know what you offer the instant they arrive.
v. good
It’s obvious they are selling eclectisauri. Eclecisauri is the plural of eclectisaurus, a common modern variant of the dinosaur but slightly funkier.