We’ve recently challenged ourselves at rentoid as part of our clustering strategy. We promised our members in ‘Melbourne Australia’ that rentoid has ‘anything’ they could possibly want to rent. Especially given our moniker for Rentoid is “the place to rent anything”. The promise can be seen here.
Some may think this is crazy. The fact is we couldn’t possibly have everything available for rent. But that’s where the depth of idea is:
Here are the possible outcomes:
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People search Melbourne and see the depth of items for rent.
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They may find what they need, or not.
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If they don’t, we have promised to find what they need.
(unless they ask for something like elephant tusks!)
We’ll find what they need by asking other members if they have it, or we’ll find it through other means. In short we’ll keep our promise. We’ll find them what they need.
The idea ensures we stretch ourselves to serve our customers and it gives us an authentic way to create a positive customer experience. Which we hope they’ll talk about.
If you’re in Melbourne, test us!