If you’re reading this blog and not involved in your own business, stop for a second and ask your self why?
You’re obviously interested in entrepreneurship, marketing and small ‘start up’ business. You’re smart and capable.
But you’re Risk Averse. We all are to some extent. I am as much as anyone. But isn’t risk relative? Isn’t risk relative to what you have to lose? Maybe you should reconsider what you ‘could’ lose.
Are you risking:
- Your Health?
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Going Hungry?
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Shelter?
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Access to medical services?
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Your Education?
The fact that you’re reading this on the internet tells me it’s none of the above.
Maybe you’re only risking ‘Status’. Maybe you’re only risking ‘Title’ and ‘Conspicuous Consumption’.
What is your true assessment of the risk? Is starting your own business really that risky?